Costa del Sol: a rising real estate market in 2025

A high-end, cosmopolitan, and fast-growing real estate destination.

In 2025, the Costa del Sol has secured a privileged position within the European real estate market, consolidating itself as one of the most attractive destinations for international buyers. In areas like Mijas and Benahavís, Dutch and Swedish buyers are predominant, respectively, clear evidence of the region’s broad appeal across various European profiles.

The current buyer profile is well defined: individuals between the ages of 45 and 59, with high purchasing power, acquiring properties mostly in cash, without the need for financing. This segment is also showing growing interest in the energy efficiency of homes, often from the very first visit. Energy performance is quickly becoming a decisive factor in closing deals, reflecting a market shift toward greater environmental awareness and comfort.

At the same time, prices continue to rise, especially within the so-called “Golden Triangle” formed by Marbella, Estepona, and Benahavís. In Estepona, for instance, the average property price has increased by 15% year-on-year. This upward pressure is driven by a combination of factors: high international demand, limited availability of land, and a real estate offering aimed at the mid- to high-end market.

Beyond the numbers, the Costa del Sol is undergoing a deeper transformation. Once considered primarily a vacation destination, it is increasingly becoming a permanent residence for international buyers. This shift is being fueled by the growth of Málaga’s tech ecosystem and initiatives such as the digital nomad visa. This evolving landscape presents new opportunities for the real estate sector, but also urban and social challenges that will require long-term sustainable planning.

Source: Diario SUR, June 23, 2025